Frugal Innovation or Product Adaptation: Price Sensitivity or Wrong Products?

While providing huge scale, the Indian market is known to be a price sensitive one. Products and solutions designed for developed markets may therefore be more difficult to sell in India. Therefore, many companies are looking to adapt products to specific market conditions, be it socioeconomic, cultural or even political conditions.

India is well known for its frugal innovation, addressing specific market and consumer needs in innovative ways and developing products that are cheaper and with acceptable quality. In other words, products that have all the 'need-to-haves' but less of the 'nice-to haves'.

These frugal approaches will likely continue to challenge the western approach of trying to go to market with products designed for the developed countries.

Join us for this exciting session on March 26th - 09.00 - 10.00 CET – 13.30 - 14.30 IST – where we invite you to a discussion on how to successfully approach the Indian market, either by adapting your products/solutions, or by developing new products through frugal innovation.

Program

09.00-09.05: Welcome: Lars Dithmer, Network Sponsor and President, BU Food Systems, Alfa Laval

09.05-09.20: Designing a product for the Indian market: Khushboo Verma, vCare

09.20-09.35: Case: #2 TBC

09.35-09.55: Q&A and discussion

09.55-10.00: Recap and key takeaways

Hope to see you there.