India as a Market – Sales, Communication and Marketing in India

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India is a huge and diverse country, more easily compared to the European Union than to a single country. Geography, legislation, demographics, and firmographics can vary significantly from state to state – and as such, so can the opportunities and risks related to entering the market. Market analysis can mitigate risks by enabling data driven decision making. But how to you approach market research in a like India?

We are happy to have Kantar India – a market research company with 50 years of experience doing market research in India – join us to address just that, and much more.

Agenda:

• An introduction to market research in India. How is India different than other major markets?

• What can we - and what can we not – learn from qualitative and quantitative studies of Indian market segments?

• What are the trends in terms of customer behavior – how will India be different in 3 and 10 years time?

• What is the role of market research in a country like India?

About Kantar

Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide. With more than 50 years of experience in India, Kantar India offers the full breadth of the Kantar offer, giving you access to our expertise in Business Vision & Strategy, Brand Strategy, Innovation, Brand Experience, Go-to-Market Strategy and Execution, Organisational Capability, Performance Optimisation & Prediction and Social research.

Read more about Kantar