Sales, Communication and Marketing in India – Sustainability in India - from Buzz to Value

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Many Danish companies are frontrunners when it comes to sustainability, which is both a key strategic driver and in many cases a unique selling point. However, Danish high-quality and sustainable products often come with an initial higher price-tag than that of local competitors. So how do we promote and sell products that has other product attributes than simply "price" - in a price sensitive Indian market? And do we even understand and value sustainability the same way?

In this session we will try to address sustainability awareness in India by considering the interaction between:

• A government level • A private sector level • An end consumer level

Agenda:

• How is sustainability perceived and understood in India?

• How do you present a business case that highlights product

attributes other than price?

• How do we tell the story of a Danish way of doing business, that is both sustainable, holistic and inclusive? And is an "invented in Denmark" tag even relevant?

Program

09.00-09.05 Welcome (5 min), Mads Schlosser, Director, IDCC

09.05-09.15: Government level: Hans Enggrob, Owner, Lyninco

09.15-09.25: Private Sector Level: Ramboll (TBC)

09.25-09.35: Consumer Level: Thomas Sehested, Owner, Hobson-Jobson & Managing Dircetor Stereo Associates

09.35-10.20: Roundtable discussion

10.20-10.30: Recap and next session, Mads Schlosser, Director, IDCC