WhatsApp as a marketing platform in India

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Did you know that India has 500 million WhatsApp users? And did you know that WhatsApp messages have an opening rate of 98%, and a clickthrough rate of 45%?

It is numbers like these, which vastly outperform more traditional channels, that make WhatsApp a unique marketing platform in India.

New WhatsApp business features now allow end-to-end sales, and this enables brands to be proactive in their communication with customers while achieving higher conversions, drive customers satisfaction, and improve retention.

Therefore, we are happy to have Shubham Gupta, Ecommerce specialist from Haptik – an enterprise conversational AI platform owned by Reliance – tell us how companies can benefit from using the WhatsApp platform in India.

Shubham Gupta will present case-studies relevant to IDCC member companies, with a focus on B2B, and in the Q&A he will answer all your questions regarding WhatsApp in India.

Agenda:

Why WhatsApp in India?

How does it work?

Case studies and use cases for IDCC member companies

Business insights, data, and integration - incl. CRM systems.

Program

09.00-09.05: Welcome: Lars Dithmer, Network Sponsor and President, BU Food Systems, Alfa Laval

09.05-09.25: WhatsApp as a marketing tool in India: Shubham Gupta, Ecommerce specialist, Haptik

09.25-09.55: Q&A and plenary session

09.55-10.00: Recap and key takeaways: Mads Schlosser, IDCC Director